Stadia Cafe + Goods

Stadia is a specialty coffee café set in a heritage storefront in Geelong, known for its locally roasted brews and a menu that prioritises quality and simplicity.

The brand draws inspiration from vintage sportswear and classic outdoor gear — evoking a warm sense of nostalgia, casual athleticism, and community spirit. The goal was to create a timeless identity that feels both grounded and distinct, with a logo and badge system that could anchor everything from signage to merchandise. The final design pairs bold, condensed typography with subtle weathered details, nodding to retro sport and outdoor branding. A circular badge enhances versatility across touchpoints, capturing the café’s relaxed yet refined vibe — a balance of craft, character, and connection.