Field Theory

Field Theory is a science-led skincare brand rooted in sustainability, simplicity, and clarity.

With a focus on evidence-based formulations and environmentally conscious practices, the brand required an identity that felt intelligent, grounded, and quietly confident. I developed the logo and visual identity to reflect this ethos — blending minimal, modern typography with natural cues. The refined logomark draws inspiration from scientific notation and organic structure, creating a calm yet distinctive presence. Paired with a palette and design language that nods to both nature and precision, the identity positions Field Theory as both trustworthy and forward-thinking in the skincare space.