Geelong Boxing Club

Geelong Boxing Club, headed by former kickboxing world champion Steve Moxon, is a community-driven gym with a reputation for discipline, grit, and inclusivity.

I was brought on to lead a visual rebrand that would honour the club’s no-nonsense ethos while elevating its bold presence within the local scene. The objective was to create a clean, striking identity that balances strength with approachability — appealing equally to elite athletes and everyday members. The result is a minimal, high-impact brand system featuring strong lines, a custom lightning bolt emblem symbolising speed and power, and a gold-and-white palette that communicates both energy and prestige.